Sleeping beauty, beauty sleep... there has always been a sultry side to sleep, something sensuous. There's an undeniable physical pleasure in lying back and stretching and getting ready to sleep.
An enticing bed is a form of seduction. It has its own irresistible come hither look. So it's no surprise to see the Daily Mail carrying a picture of Lisa Snowdon wearing a small sheet and a big smile. It's promoting a Body Beautiful Bed which promises to make gorgeously rested sleepers.
It's not that much of a leap from news to folk stories, they all draw from the same well, they all appeal to the same ancient instincts of fear, greed, curiosity and dreams. A princess asleep in a skyscraper of beds is a fairytale, enchanted sleeps are a staple of classic myths, and women being made beautiful by the beds they sleep in... that's news.